In October 1994, Courtaulds has announced that its brand name Tencel will now refer only to yarns and fabrics approved for use in fashion clothing. Courtaulds Lyocell will be used to refer to new varieties of solvent-spun cellulosic for applications in nonwoven products for industry. At this time, Courtaulds only operates one full-scale lyocell production plant in Alabama (USA), although there are plans to construct another plant in Europe.
Anon., Nonwovens Rep. no. 283, Oct. 1994, p. 3.
This was the start of an attempt to allow nonwoven and technical textiles markets to develop with access to a lyocell fibre at a lower price (about 25% above viscose price) without destroying the Tencel premium. "Courtaulds Lyocell" would be a matt fibre which would be easier to fibrillate but harder to use in yarn spinning than the bright Tencel.