Here "Lyocell" is being used as a brand name rather than generic and maybe because "Courtaulds Lyocell" was our brand for industrial products the writer assumes Lenzing's Lyocell is for industrials too. It would be good to know more about the "Tencel Association" or Kai formed by Mr Omori to launch Tencel in Japan. Comments on how this worked would be great!
Anon., JTN., no. 498, May 1996, p. 52