Friday, March 8, 2013

Developing a New Product: A Tencel Case Study (1998)

There's no date and no author for this Business Case Study from The Times but I'm guessing 1998
It illustrates how product development by Courtaulds has been translated into a new fibre brand within a highly competitive global market. Its contribution has provided significant opportunities for designers and fashion houses to develop innovative products for consumer markets. Such investment has allowed Courtaulds to further its business strategy objectives by creating new and improved products for the market-place into the next century, designed to satisfy the changing needs of its customers.

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